if you can't live -- >> then you're done. >> exactly. so, she was lucky, right? she got mike and his whole team there. if you're a small business owner and you don't have this rescue team come in, how can you take a step back and look to see what you can improve? >> well, i think one of the things at the end of the day, mike was an adviser and brought in an advisory board. i think it seemed to me, looking at what jane was doing, she lacked having experienced, folks give her advice along the way. i'm a venture capitalist and when we invest, we're looking at finances, helping do all these things. if you're a small business owner, you've likely taken venture capital money, taken money from friends and family, but i think getting the outside help, things like mike did, look in your community who knows about accounting or finance? it might be a family member or a friend, you might have to pay somebody, but those things are critical for a small business owner. >> people are willing to help, especially a company like this, right? it's flowers, compaffee, it's f.